The digital marketing process starts with devising a digital strategy for your business. This outlines the key approaches you can take to achieve your digital objectives. Do you want to drive more visitors to your site? Generate greater engagement with them? Or increase conversion rates and create more sales leads and enquiries?
Once we have set some objectives, we use strateging marketing planning for you to reach those goals.
Facebook? LinkedIn? Twitter? or even Instagram? You need to be everywhere that your potential customers are. We can undertake an analysis of your target customers and discover the digital channels that they use.
We can manage the accounts for you on a day-to-day basis. We can set up your channels, and manage them, posting new and original content, as well as other information.
Content marketing is all about providing relevant and engaging content, which makes it informative and interesting so it drives visitors to download it.
We can create and optimise landing pages on your website that engage prospects and encourage them to download your content.
We can even write and produce the content for you, whether you want blog posts, white papers, guides or infographics.
Email marketing is a vital component of digital marketing. It helps you engage with your target audience and to speak to directly to customers and prospects.
The beauty of email marketing is that it is incredibly measurable. we can analyse open rates and click-throughs as well as any unsubscribes.
The aim of conversion rates, is to transform your website visitors from mere browsers into actively engaged consumers of your content – and ultimately into buyers.
We use your website analytics to fully understand your customers and visitors and then try out different landing messages and call to actions.
We can optimise your website to increase conversion of visitors. Getting visitors to your site is one thing; encouraging them to engage with your content, leave their contact details, or make a purchase is another.
The internet is a busy place, with hundreds of companies competing for your customers’ attention. From here you would want your potential customer to choose you over any of your competitors.
One of the best ways to drive prospective customers to your site is to incorporate pay per click (PPC) campaigns. We have the experience to research keywords for you and proactively and profitably manage your account so that you get the highest click rates
The most important aspects in digital marketing is analysing and measurement. You need to be able to analyse and measure what your products are achieving and not achieving, so you can optimise campaigns, messages and advertisements.
Google Analytics is one tool that can help with that information. It delivers in-depth marketing analytics that you can use to inform your digital strategy and marketing tactics.
We can set up and manage your Google Analytics account to measure your website and apps.
Get new content blocks: pricing table, Google Maps, and more. Change the sections order, display each block exactly where you need it, customize the blocks with whatever colors you wish.
Digital marketing is a broad term used to describe the marketing of products or services using digital technology. This can range from advertising on the internet to text messages on mobile phones.
This is where we come in. Web and Apps solutions helps your business analyse your critical data to come up with an effective and efficient marketing strategy.
In this day and age, businesses still use physical ways of advertisement such as, leaflets and flyers. Almost EVERYONE is online, so we believe that reaching out to where they already are makes promoting businesses all the more easier. We help you stay ahead of the game by offering digital ways to promote your company such as, online banners and company social medias.
Digital marketing will constantly keep you one step ahead of your competitors.
Feel free to contact us about anything you wish. Our team are always here to give you the right advice and to help with your vision.